Business emails are tricky. On one hand, you’ve got to position yourself as a respectable and trusted professional worthy of doing business with. On the other, you have to be lighthearted and likable enough to build some rapport and differentiate yourself.
Finding that balance isn’t always easy, but with practice, you’ll undoubtedly find the sweet spot. Most people go wrong by spending too much time on the opener of their email, and not enough time crafting the perfect closing statement. Too often, recipients will read the first line, skim the middle, and jump right to the bottom. This is why the end of your email is crucial to leaving the right impression and earning a response.
Here are our top tips for ending your business emails the right way, along with some helpful examples you can steal for your own emails:
Very few deals are closed over email. Asking for a meeting is arguably the most common goal of any business email.
The sender in this situation ends strong by assuming the meeting. Similar to assuming the sale, this tactic is extremely powerful in attaining your desired result. The sender takes it a step further by suggesting two dates and times that work for them to avoid the inevitable scheduling ping-pong of who’s available when.
Finally, it ends on an empathetic tone by remaining flexible and letting the recipient know they can respond back with alternate times if those don’t work. Then it’s just a simple “best” to round out a solid email with the perfect all-purpose email closer.
Laying down your cards and asking if they’re interested is a bold tactic that works well surprisingly often.
The sender here provides value in the form of content, then proceeds to give a little social proof by saying it’s “the kind of stuff that gets shared by thousands.” Finally, they wrap it up with a beautifully-crafted message that entices the reader by assuming that once they’ve read the content, their pain point of “zero traffic blog posts” will be gone forever.
Ending business emails with a broader audience requires a delicate touch.
Finally, the email ends with the light and positive phrase, “Keep on fighting the good fight,” which is friendly, encouraging, and safe to use in a variety of situations. It’s likely the receiver felt uplifted by reading this email and had more respect for the sender for taking the time to be so compassionate and supportive.
Personal touches add something special to emails that ignite playfulness and trust, and lower our natural guard.
Email closings are important, especially for business emails. What you write when you end an email makes a difference. A professional email closing leaves the reader with a good impression of you and of your business. An unprofessional email closing has the opposite effect.
If you need help with more than your email closings, here are some more tutorials to help you write professional emails:
Now let's explore the best ways to end an email professionally. We'll look at what's usually at the end of a business email, along with professional email closing sentences.
You may think of your email closing as an afterthought, but you couldn't be more wrong. How you end an email makes a difference. A good business email closing can:
Here are a couple examples to consider:
So, you skim down to the bottom of the email, only to find that the sender has signed off on the email as "Brian." There's no last name and no contact information.
Contrast that with the experience of receiving a similar email, but with the proper closing information included.
So, yeah how you end a professional email is important. It can mean the difference between getting a response and getting your email moved to the trash folder.
For instructions on how to close a business email (and how to start one), study this tutorial:
Today, we'll address the topic of email closings in more depth. Let's begin with some important guidelines to follow to figure out how to end a business email:
You're finishing up an email and you want to be sure to leave a good last impression. Here are some basic guidelines to follow for professional email endings:
Your inbox is overwhelming, yet day after day you put in the hard work to write solid emails. Then you get to the end—and the panic sets in. How the heck are you supposed to figure out the best sign-off for your casual (or formal) business emails?
Now, it’s important that when sending employment or business-related email messages that you end your message professionally. You need to include a solid closing statement, email signature with contact information, and an appropriate sign-off. But what should those sign-off components look like?
Yeah, because you have that kind of time. Or, you can stop right here. Because really all you need is a grab bag of five options, as well as some effective tips to craft your own messages.
Before diving into the examples you can leverage it’s worth covering how to approach ending your emails. Yes, the word choice of your sign-off matters but including certain information and considering who you’re writing to is just as vital. Here are some things to consider when crafting your sign-off.
Before even writing your email, it’s worth considering your relationship with the recipient. Are you close friends? Colleagues on the same team? Or just acquaintances that rarely interact?
This can help you determine how casual your sign-off can be. Just remember that no matter the relationship, it’s worth keeping your contact at least semi-professional when using your work email.
You’re likely not the only person your recipient is emailing, and there may be a good chance that other people in their inbox even have the same first or last name. Just to play it safe, and not confuse your colleague or contact, sign off using your full name.
You may need to take your email conversation to a different platform depending on the conversation. As part of your signature, or in your closing statement, be sure to mention how the recipient can reach you in other ways. You may even want to call out a specific time or method that you intend to use. Even still, try to keep relevant information available in case the individual your messaging needs to reach out first.
No matter if it’s your first, third, fifth, or even twentieth email in a thread. You must include a closing statement. This is not only professional, but it also helps emphasize that what you sent is all you have to say at this time. Forgetting to include it can make your messages seem unnaturally abrupt or like you forgot to finish the email. So, either add an additional line to your email signature or just make adding a closing a part of your email writing routine.
If this communication is coming through your business email, you should keep any closing language professional. It doesn’t matter if your best friends or even if you’re colleague used less professional language. Sticking to more business-centric terms will ensure that emails you send outside of this thread don’t accidentally stray into becoming overly casual.
For starters, it’s easy to leave a lot of email closings behind. In some ways, email is a continuation of centuries of heritage of letter writing, from business letters to more casual correspondence. Some traditional sign-offs, though, get lost in translation from paper to pixel. “Yours truly” sounds like your childhood pen pal letters. “Sincerely” can still work in cover letters, but it falls flat and comes off stodgy in all but the most formal emails.
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